Charitable Big Yellow Cup

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Dickey’s Barbecue Pit Honors First Responders With First Charitable Big Yellow Cup

A portion of the proceeds from every First Responder Tribute Cup sold from July 15 through Sept. 30 will be donated to The Dickey Foundation

Dallas, TX, July 15, 2020 (GLOBE NEWSWIRE) — Dickey’s Barbecue Pit is commemorating those who protect and serve communities across the nation with the launch of its new First Responder Tribute Cups.

From July 15 through Sept. 30, the world’s largest barbecue concept will offer a 32-ounce limited-edition collectible Big Yellow Cup. A portion of the proceeds from every cup sold will be donated to The Dickey Foundation, which provides safety equipment such as helmets, shields, respiratory masks and overall support for local first responders.

In addition to offering First Responder Tribute Cups, from Aug. 1 through Sept. 8, the Texas-style barbecue brand will host the Dickey’s Community Heroes Campaign. To enter, participants can post a photo of a difference maker from their community on their personal Facebook or Instagram profile, say why they nominated them, use hashtags #MyHero and #DickeysBarbecuePit and follow and tag Dickey’s Facebook or Instagram page and the nominee.

One lucky grand prize winner will receive free barbecue for a year! Four additional winners will have $500 donated to the charity of their choice.

“Dickey’s Barbecue Pit and The Dickey Foundation are proud supporters of our local heroes,” said Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc. “Dickey’s Big Yellow Cup is iconic, just like first responders are icons in our communities. We look forward to honoring those that work to keep us safe through our First Responder Tribute Cups and Community Heroes Campaign.”

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