iMedia Brands announced the debut of its live broadcast program, “Cooking with Shaq”, on ShopHQ®, its flagship nationally distributed television retailing network. The program is part of iMedia’s partnership with Authentic Brands Group (ABG), Shaquille O’Neal, and ShopHQ®, and will also include an innovative collection of kitchenware, cookware, and grill products.
“Cooking with Shaq” is set to broadcast a live weekly two-hour program on March 4th at 8:00 pm ET. The legendary basketball Hall of Famer, Shaq, will make his debut in television retailing on ShopHQ and will feature Shaq-approved kitchen and cookware essentials at great price points, making mealtime an event that no one will want to miss. “Cooking with Shaq” films in Atlanta, GA, with special guest appearances, every Wednesday at 8:00 pm ET.
“I’m excited to partner with ShopHQ® on ‘Cooking with Shaq,’” said O’Neal. “Nothing brings people together like food, great recipes, and innovative kitchen necessities. I can’t wait to unveil this exclusive brand on ShopHQ®.”
“We are thrilled to partner with Shaquille and showcase products such as a 6 QT Digital Air Fryer, 2-in-1 Smokeless Kitchen XL Grill and Griddle Combo, knives, and other great accessories,” said Tim Peterman, CEO of iMedia Brands. “This is the beginning of great collaboration and partnership.”
On March 4th at 8:00 pm ET, Shaq will make his exclusive debut in television retailing on ShopHQ.
Customers can shop the collection on www.shophq.com and watch this event on ShopHQ via cable and satellite, mobile app, and the live stream on www.shophq.com. ShopHQ airs on DIRECTV channels 73 and 316, DISH Network channel 134, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube, and on the nation’s top cable providers.