The PR Handbook for Entrepreneurs by Alyson Dutch is the secret entrepreneurial weapon which teaches you how to get the media to report about your product in the press which is read, seen and heard by your target customers. It is filled with practical how-to information, usable templates, checklists and examples from real campaigns from brands you know. Originally inspired from the loins of a PR manual which product PR guru Alyson Dutch wrote for the franchisees of Mrs. Fields Cookies, the PR Handbook for Entrepreneurs shares the methodologies, tools and strategies used for big brands, but is broken down into easy-to-use tactics that can be applied by any startup. The book shares all Dutch used to transform and double the revenues of the nation’s largest natural nutrition bar company, ThinkProducts, to launching new products for clients that range from Toyko Coca Cola’s Green Terrace, celebrity-designed bras, the world’s first fingertip disposable toothbrush and even interchangeable, interracial wedding cake toppers! The PR Handbook for Entrepreneurs spills the beans on what a PR agency does for their $6000 a month retainer; and how you can do it yourself.