KFC Franchisees: Shift to Healthier Image has Hurt Sales


Longtime KFC franchisees are angry about a move last year by parent Yum! Brands that shifts focus away from the chain’s fried chicken roots. Marketing efforts aimed at spotlighting grilled chicken offerings to health-conscious consumers have cost sales, say the franchisees, whose advertising coalition filed a lawsuit early this year to take control of national advertising strategy.

Via Bloomberg Businessweek

Posted on 8/26/10.

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