El Pollo Loco Denounces Indecency of ‘Naked’ Chips with New Double Loaded Nachos


El Pollo Loco, Inc. (“El Pollo Loco” or “Company) (Nasdaq: LOCO), the nation’s leading fire-grilled chicken restaurant chain, is boldly taking a stand against the offensive practice of serving indecent “naked” chips with the addition of Double Chicken Nachos and Double Crunch Taquito Nachos to its menu for a limited time. Both Double Loaded Nachos are piled high with heaps of fresh and delicious toppings to ensure every chip always comes fully dressed.

“No one ever wants to come across a naked chip in their nachos because it’s offensive and downright unappetizing,” President and Chief Executive Officer, Bernard Acoca said. “At El Pollo Loco, we don’t think anyone should ever have to go through the uncomfortable and upsetting experience of unexpectedly coming across a chip in a state of undress, which is why we’re loading up our nachos with twice the toppings.”

El Pollo Loco’s new Double Loaded Nachos will be available in two tantalizing options:

Double Chicken Nachos

Fresh, hand-salted tortilla chips topped with a mountain of El Pollo Loco’s citrus-marinated, fire-grilled chicken, hand-mashed guacamole, signature creamy queso blanco, smashed pinto beans, sour cream, handmade pico de gallo and fried serrano peppers.

Double Crunch Taquito Nachos

Fresh, hand-salted tortilla chips topped with four delicious handmade chicken taquitos, freshly chopped chicken breast, creamy queso blanco, handmade pico de gallo and El Pollo Loco’s famous creamy cilantro dressing.

El Pollo Loco is promoting its mouthwatering new menu items with its “Say No to Naked Chips” ad campaign, which boldly condemns offensive, undressed chips.

The restaurant chain is also extending a special offer to new Loco Rewards members. Customers who sign up for a Loco Rewards account beginning Sept. 2 will receive a free 8-piece Leg & Thigh Chicken Dinner with the purchase of an El Pollo Loco Familia Meal. Customers can sign up at ElPolloLoco.com or via the Loco Rewards mobile app.

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