New Hot Spot Celebrates Surf Culture at the Waterfront Beach Resort


The Waterfront Beach Resort, which celebrates its 20th anniversary as a premier coastal resort in Huntington Beach this year, recently announced the opening of Surf Hero, an energized new venue that pays tribute to the surf history and culture that has earned the city designation as Surf City, USATM.

The Surf Hero Market, which sits on the northwestern tip of the popular resort overlooking the Pacific, offers resort guests, locals and beachgoers a new dining, shopping and entertainment venue that has already become a frequent gathering spot for the surfing elite, area lifeguards and notable locals.

Tempting the taste buds, Surf Hero offers a tasteful selection of made-to-order sandwiches, crisp salads, snacks, and beverages. A children’s menu is available, and for thirsty big Kahunas, a playful menu of themed cocktails celebrates the flavors of some of the world’s top surf locations.

Surf Hero is also a “We Proudly Brew Starbucks” venue, a specialty market with everything needed for the perfect beach picnic, and a retail venue that offers sundries, novelty gifts and Surf Hero, Dog Beach, Dog is Good, Twin Dolphin and Toes on the Nose logo’d attire.

Celebrating the city’s renowned surf history, Surf Hero frequently hosts a sunset tribute every Friday and Saturday evening at dusk to Mankota; a legendary Native American who is believed to have sacrificed himself off the shores of Surf City, USATM to ensure that there would always be good surfing conditions in Huntington Beach.

Throughout the summer, the resort also offers daily arts, crafts, sporting activities and entertainment for hotel guests ranging from beach volleyball, pool relay races, and sunrise runs and walks, to mini bowling, face painting, air brush tattoos and much more. For resort guests and locals alike, a calendar of culinary events include wine tastings, High 5 Happy Hour with $5 food and drink specials, lavish holiday and Sunday brunches and much more.

About The Waterfront Beach Resort

The Waterfront Beach Resort, a Hilton hotel, a 290-room, AAA Four Diamond property, overlooks 8.5 miles of pristine beaches with panoramic views of the Pacific Ocean. Every guestroom features plush appointments, abundant amenities, private balconies and ocean views. The resort is home to Shades Restaurant, offering one of the area’s best dining experiences, and Shades PM, which welcomes guests with a lounge experience complete with sweeping views, a flickering fire pit and live entertainment. Guests also enjoy a tropical pool deck with private cabanas, a complimentary fitness center, and a number of beach services and activities. Hilton Waterfront Beach Resort is located at 21100 Pacific Coast Highway, Huntington Beach, Calif. To make room reservations, call 714-845-8000, or visit for more information.

Posted 6/17/10.

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