Joe’s Crab Shack – HIP Partner


Joe’s Crab Shack
6550 Marina Drive
Long Beach, CA 90803

Q & A: Restaurant Profile:

1. How many locations does Joe’s Crab Shack have?: 113
2. Independent, Franchise or Corporate?: Corporately Owned
3. Hours of operation: Sun-Thurs: 11am-10pm Fri-Sat: 11am-11pm
4. What year was the restaurant established and by who?: 20 years ago
5. Who is the current owner?: Joe’s Holding Corp
7. What is the theme of the restaurant?: Beach Shack
8. What is the size of the restaurant (in square footage)?: 10,000
9. How many people does the restaurant seat?: 300 +
10. How many people are on staff?: 100
11. What night of the week are you most profitable? Why?: Saturday, people are off work and usually celebrating
12. What is the average cover (per person, including beverage)?: $26 lunch or dinner
13. What type of cuisine is served?: Seafood, Steaks, Sandwiches, Pastas, dessert, salads
14. What is your signature dish?: Buckets of Crab
15. How often do you change your menu?: x2 a year/ plus new special promos about every other month
16. Do you have a Bar/Lounge?: two bars/ outside patio/ upstairs lounge with 15 flat screen TV’s
17. How many wines are offered on your list? (Both by the bottle and by the glass): 6-8
18. Does the bar/lounge offer any happy hour? If so, please briefly describe…: Mon-Fri: 3-7 ( Just drink specials, no food specials)
19. Is there any entertainment offered? If so, what days and what kind?: Staff dancing every 45 minutes, fun birthday celebrations
20. Average age of your guest.: 25-40
21. What demographic do you attract?
a. Family
b. Business
c. Singles
d. Dates
e. All of the above
22. What type of dining is offered at the restaurant?
a. Family Friendly
b. Casual
c. Event/Theme

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