The Accelerator: The Next Step in the Evolution of Digital Dining


LOS ANGELES, March 4, 2020 /PRNewswire/ — Food delivery’s fast growth, fueled by the proliferation of online order platforms and rapidly changing consumer habits, has massively disrupted the brick-and-mortar restaurant business, forcing many restaurateurs to re-evaluate their traditional business model.

With nearly 60 percent of all restaurant food now consumed off premise, many diners clearly prefer to eat at home, and restaurants that don’t implement a successful delivery strategy face a major threat to their profitability, and even survival. This is especially concerning for single unit independent restaurants which represent more than 70 percent of the one-million plus restaurant locations in the U.S. These restaurateurs often lack the resources and knowledge to successfully compete against the large chains in the delivery market.

The Virtual Restaurant Accelerator™ developed by Virtual Restaurant Consulting (VRC), solves this problem by offering a license for a TWO HENS delivery-only location.  TWO HENS is a specialty delivery-only brand offering all-day breakfast prepared in scratch kitchens serving farm fresh eggs, the finest quality fresh produce, breads, meats, and sustainable fair-trade coffee.

The TWO HENS license includes a complete package of ‘done-for-you’ services:

  • Creation of a custom website and social media pages
  • Set up and launch of each TWO HENS on third-party delivery platforms
  • Six months of professional social media marketing and promotions management
  • A comprehensive training program

Alan Moore, senior partner at VRC, explains the momentum and necessity behind the Virtual Restaurant Accelerator™ and the delivery-only TWO HENS concept.

“On top of rising costs, labor shortages, stifling regulations, and brutal competition, independent restaurants are facing a growing shift towards off-premise dining,” Moore said. “By offering a traditional restaurant license for one of our successful delivery-only brands combined with the added support of a package of professional consulting services, we allow restaurateurs to focus on cooking during the critical launch period of their new business, while we manage everything else.”

Currently, 40 TWO HENS locations are under development on the West Coast with plans to open another 500 locations across the US over the next 18 months.

Moore explains the cost of a TWO HENS license: “Understanding that cash flow is a major issue for most independent restaurateurs we removed that obstacle by allowing our customers to get started from just $249 rather than the tens or hundreds of thousands it costs to launch most restaurants or buy a franchise.”

The TWO HENS monthly license fee is $249. Each licensee makes a one-time marketing contribution of $199 towards the restaurant launch and gives VRC a temporary 18% split of sales during the six months of professional services. The Accelerator™ has no minimum capital requirements, upfront investments, monthly marketing fees, or other charges. Restaurateurs interested in licensing TWO HENS will find more information here.

About Virtual Restaurant Consulting LLC

The #1 consultancy exclusively focused on Virtual Restaurants and Cloud Kitchens, as well as operators of over 50 successful virtual restaurant brands.

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