New Brand Pops in Los Angeles


Impasta is a new thoughtfully crafted, low-carb food brand, on a mission to create healthier cuisine without compromising flavor. Made with high-quality local produce and imported Italian oils, Impasta offers 100% gluten- and grain-free versions of traditional pizza and pasta recipes available now via all major delivery platforms. Filling a void in the industry, Impasta leans into complex carbohydrate alternatives, such as house-made cauliflower crusts and a variety of plant-based noodle options—from Cauliflower Gnocchi to Spaghetti Squash, Shirataki Noodles, and Zoodles—blended with traditional sauces and premium proteins for a wholesome yet decadent meal.

“Impasta was founded on the notion that you shouldn’t have to sacrifice your favorite foods in order to make healthier choices,” says Impasta Founder Harrison Litvack. “Our menu is made up of dishes that people love—pizza and pasta—but created in a way that subtracts the processed carbohydrates—all without compromising on flavor. Now, people can feel better about eating the foods they love.”


Customers can choose from a variety of classic pasta recipes and cauliflower crust pizzas with the option for dairy or vegan cheese, and proteins including chicken, shrimp, and tofu. Impasta’s build-your-own, fully customizable menu naturally accomodates a wide range of lifestyle choices, including Whole30, vegan/vegetarian, gluten-free, and keto, as well as dietary allergies. Menu highlights include:


  • Cherry Tomatoes and Burrata, spaghetti squash, basil, fresh herbs
  • Pink Sauce, spaghetti squash, vodka reduction, cream
  • Vegan Impossible Bolognese, zoodles, Impossible meat, red wine reduction
  • Puttanesca, shirataki noodle, olives, capers
  • Four Cheese, cauliflower gnocchi, mascarpone, fontina, asiago, parmigiano
  • Pesto with Ricotta, cauliflower gnocchi, ricotta cheese, toasted pine nuts


  • Margharita Pizza, cauliflower crust, tomato, basil
  • Pesto Pizza, cauliflower crust, ricotta cheese
  • Barbeque Chicken Pizza, cauliflower crust, organic chicken, red onion, parsley
  • White Truffle Pizza, cauliflower crust, sage leaf, egg, white truffle oil


Committed to positively impacting our health and planet, Impasta supports and implements several green initiatives including using natural or recyclable CO2-neutral packaging—that aids the offset of greenhouse gas emissions–In addition to sourcing high-quality sustainable ingredients from local farmers, and excluding red meat from the menu entirely.

About Impasta

With a mission to create healthier food without compromising flavor, Impasta—launched in March 2020—is a thoughtfully crafted, low-carb food brand delivering comfort favorites. Using high-quality local produce and imported Italian oils, Impasta offers a variety of plant-based noodle options and cauliflower crusts to create zero- or low-carb versions of traditional pizza and pasta recipes—from Cauliflower Gnocchi with house-made pesto and ricotta, to Spaghetti Squash, Shirataki Noodles, Zoodles, and Cauliflower Crust Pizza topped with cherry tomatoes, basil, and burrata or substitute vegan cheese. Made with fresh and sustainable ingredients, Impasta’s customizable menu naturally accommodates a range of dietary and lifestyle preferences including gluten-free, vegan/vegetarian, keto, and more. Committed to positively impacting our health and planet, Impasta uses CO2-neutral packaging made from natural or recyclable materials. Delivery is available seven days a week from 10 a.m. to 10 p.m. to the Los Angeles area via all major platforms, including PostmatesChowNowUberEatsDoorDashGrubHub, and Caviar. For more information, follow Impasta on Instagram or visit

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