Muscle Maker Grill Appoints Chief Marketing Officer


Muscle Maker, Inc. the rapidly expanding fast-casual restaurant brand, promoting a healthy lifestyle by offering nutritious alternatives to traditional dishes, announced the appointment of Aimee Infante to Chief Marketing Officer. Ms. Infante joined Muscle Maker Grill in October of 2014 and most recently served as Vice President of Marketing.

As Chief Marketing Officer, Ms. Infante will lead the marketing vision and strategic planning for both company-owned and franchised restaurants. Her expertise lies in digital strategy, brand loyalty, creative development, and traditional advertising. She will be tasked with spearheading all elements of branding for new store openings as Muscle Maker Grill moves to expand on military bases in new and existing markets. Another area of focus will be to work with the menu development team to create new limited-time offers to provide new offerings for valued guests.  Prior to joining Muscle Maker Grill, Ms. Infante served as Marketing Manager for Qdoba Mexican Eats (formerly Qdoba Mexican Grill). A Rider University graduate, Ms. Infante holds a degree in business administration with a concentration in marketing.

“I am thrilled to appoint Aimee as the Chief Marketing Officer during this pivotal stage of our company’s growth,” said Michael Roper, Chief Executive Officer of Muscle Maker Grill. “Her understanding of the full spectrum of marketing paired with her execution strategy are exactly what we needed to take this brand to the next level.”

“Muscle Maker Grill is a unique concept dedicated to supporting healthy lifestyles by providing delicious food which is something I’m very passionate about” Infante said. “I look forward to leading the charge in innovation and being a part of the continued growth of a great brand.”

Founded in 1995, Muscle Maker Grill provides its guests healthier versions of mainstream favorite dishes that taste great, making it convenient, affordable and enjoyable to eat healthy. Muscle Maker Grill’s diverse menu was created for everyone – fitness enthusiasts, those starting their journey to a healthier lifestyle, and people trying to eat better while on-the-go. Providing “Great Food with Your Health in Mind,” Muscle Maker Grill’s menu features items with grass-fed steak and all-natural chicken, as well as options that satisfy all dietary preferences – the carb-free consumer to guests following gluten-free or vegetarian diets. Muscle Maker Grill does not sacrifice taste to serve healthy options. Now, guests can have delicious, nutritionally balanced food without the regret. More than just food, Muscle Maker Grill restaurants are a friendly, relaxed and social environment where guests can enjoy great-tasting food and engage with fellow health enthusiasts in their area.

For more information on Muscle Maker Grill and its variety of menu offerings, visit Muscle Maker Grill also can be found on Facebook, where fans can participate in online promotions, engage with other health-conscious individuals and receive updates on new menu items, store openings and tips on how to live a healthy lifestyle.

About Muscle Maker Grill
Founded in 1995 in Colonia, New Jersey, Muscle Maker Grill features high-quality, great-tasting food, freshly prepared with proprietary recipes. The menu, created with the guest’s health in mind, is lean and protein based. It features chicken, grass-fed beef, steak, turkey, pasta, burgers, flatbread pizzas, wraps, and entrée salads. It also offers a wide selection of fruit smoothies in a variety of assorted flavors, protein shakes and supplements. For more information on Muscle Maker Grill, visit

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