Irvine, California–(June 30, 2009) – Helping others is as American as apple pie and baseball.As the Fourth of July holiday nears, Yard House Restaurants has launched Round it up America, a new an innovative philanthropic program created to help feed the needs of local charities.The concept is currently in place at the company’s Irvine Spectrum location and will be implemented company-wide on July 28.
The pay it forward concept is simple and invites guests of Yard House to “round up” their restaurant check to the nearest dollar with the remaining change donated to local charities. Joining Yard House in this philanthropic endeavor are Mission Partners Maria’s Italian Kitchen, found throughout Los Angeles, and Marmalade Cafe and Catering Company, with multiple locations from Orange County to Santa Barbara.The long-term goal is to bring Round it up AmericaTM!, to other restaurants — from individual establishments to national chains – who are interested in joining the cause and adopting the program into their own business models.
Orange County philanthropist and entrepreneur Harald Herrmann, chief executive officer of Yard House Restaurants, conceived the Round it up AmericaTM! concept. He has championed many charitable causes and is a founding member of the Orange County Susan G. Komen Pink Tie Guys, an influential group that works to bring breast cancer awareness to the forefront of the business community.The message is simple:America’s restaurants feeding the needs of local charities.Round up. Donate Change. Make a Difference.