Pizza Truck Concept Partners with iPourIt to Install Self-Pour Tap Wall in First Brick & Mortar Store

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Fat Lip Pizza’s new 20-tap self-serve draft system is powered by iPourIt’s latest GEN 4 technology

Fat Lip Pizza, an East Coast-style slice shop with a unique twist, just opened its first brick-and-mortar location in central Corona. Originally operating out of a food truck, the pizza concept’s new home features a 20-tap self-pour draft system powered by iPourIt technology.

The self-pour tap wall offers a rotating selection of draft beverages, mostly from local breweries and wineries. Patrons can explore details for each option on touchscreens above the taps and pour as much or as little as they please. RFID-enabled wristbands are used to activate the system and track the ounces.

Owners, the husband-and-wife team, Chris and Veronica Laramie started the food truck after 25 years in the restaurant industry. Their unique take on pizza—a cross between New York thin crust and Neopolitan-style pies—gained popularity at breweries and wineries around Temecula. After just one year, they came across a location in Corona that was already built out for a pizza concept and included an iPourIt system.

“Every food truck has the goal to become a brick and mortar but we hadn’t considered the beer aspect until we found the location. We upgraded the self-pour tech to the latest platform and now we’re not only pulling in customers with the pizza, but also the beer selection,” said Chris.

The self-pour tap wall eliminates the need to build a traditional bar, creating more space for seating. There’s also no need to staff a trained bartender for alcohol service and cashiers can easily learn the system and give quick tutorials to new guests. iPourIt offers an integration with the Untappd platform and updates the beer menu automatically so app users can see exactly what’s on tap at any time.

“We guide customers through the process the first time and after that, it’s a no-brainer. It’s a ‘choose your own adventure experience. They can pour as much or as little as they want and sample through the things they haven’t seen before,” said Chris. “They’re loving it—lots of people have never seen it before and think it’s like space age craziness.”

The concept is modeled after the traditional East Coast slice shop with an intentionally simple menu. Their signature pizza is the Hot Honey Pie with pepperoni, black olives, red onions, and a house-made habanero hot honey.

Fat Lip Pizza is located at 420 N Main St Ste 107, Corona, CA 92880. Visit fatlippizza.com for opening hours and other details. A grand opening celebration will be held in the coming months. We like to think of our pizza as having the best of both worlds; the light, crunchy, thin base borrowed from New York street slices and the round puffy crusts typically seen on Neapolitan pies. Our sauce is made in-house and all other toppings are made from scratch. Come by for a slice or whole pie and stay for the self-serve beer wall with 20 taps featuring local breweries’ and wineries’ best.

iPourIt, Inc. is North America’s leading self-pour beverage dispense technology provider, with more than 8,800 taps installed, 290 million ounces poured, and 300 locations in operation. We’re not for the that’s-how-we’ve-always-done-it crowd. Our tap wall technology is designed for trailblazers looking to drive growth, outsmart the competition, and deliver a great service experience—without the wait. iPourIt systems help simplify staffing needs, increase revenue, and enhance customer experience using sophisticated technology, detailed analytics, and industry-best support. In every aspect of our self-pour business, we tap into tech to help your profits flow. Visit ipouritinc.com for more information.

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