Western Food Expo Adds Mobile Food Element


Mobile vending continues to grow in cities all over North America and now represents $1 Billion in revenue. For those restaurant and foodservice operators wanting to open food trucks or carts will now find practical education and support services at the Roam Food Truck Academy which will be held in conjunction with The Western Foodservice & Hospitality Expo onMonday, August 18thin Anaheim, CA as well as the Florida Restaurant & Lodging Show onMonday, September 8thin Orlando, FL – both of which are produced and sponsored by Urban Expositions. Roam Mobile Food Conference, held in San Antonio, TX,November 8-9, 2014, is the first North American-wide industry conference serving the specific needs of mobile vendors.

“We are thrilled to partner with Roam to offer this dynamic education experience to our attendees. The one day fast track mini Roam Food Truck Academy will give our restaurant and foodservice professionals all the fundamentals they’ll need to launch a successful mobile food business,” said Ron Mathews, Vice President,Foodservice Events Portfolio. “Attendees will have the opportunity to learn from national experts about business planning, permitting, equipment, production and food ideas, profits, sales and marketing.”

“The mobile food industry is no “fad.” It’s here to stay. This is the time for a conference to serve mobile vending professionals and their unique needs,” said Christie Blake, CMP, President and Founder, Roam- A Mobile Food Conference. “This special restaurant edition will give restaurant owners everything they need to launch an extension of their already successful business.”

The one day course will offer presentations on Making a Food Truck Different; Getting Legal Permits, City Codes, etc.; Renting or Buying a Truck; Mobile Catering; Marketing for a Food Truck and Avoiding Common Mistakes. At the end of the day food truck and restaurant owners will have the opportunity to ask questions of experts as well as come together to share their experiences. To register for the Roam Food Truck Academy at the Western Foodservice Expo,click here. To register for the Roam Food Truck Academy at the Florida Restaurant Show,click here.

In addition to the Roam Food Truck Academy, attendees to both the Western Food Expo and the Florida Restaurant Show will gain experience and knowledge on how to become more informed, more educated, more competitive, and more profitable in the industry.Special featured include the Food Trends Experience, Culinary Demonstration Theater, Ferdinand Metz Foodservice Forum, New Product Gallery, Foodservice Council for Women, and many other special events and pavilions, including the new California Craft Brewers Association Pavilion and the Fresh From Florida Pavilion.

Posted by Cassie Fekjar

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