Hangover Joe’s Get Up and Go Signs Landmark License Deal With Warner Bros.


Hangover Joe’s has teamed up with Warner Bros., and in September 2011 will roll out Hangover Recovery Shots featuring the images of the characters from the hit movie The Hangover printed on the bottles.andquot;We are very excited about this partnership,andquot; said Shawn Adamson, managing partner with Mike Jaynes of Hangover Joe’s Get Up and Go.

The bottles will feature the characters and their quotations from the movie. Each character will have his or her own bottle.andquot;People can collect the different bottles and complete the whole series. Everyone knows this movie, and we are very excited to be a part of this. andquot;This is a perfect marriage of pop culture entertainment branding and a contemporary health product,andquot; explained Adamson. andquot;This agreement opens endless opportunities to market and promote our shot.andquot;

Hangover Joe’s Get Up and Goandtrade; is a scientifically formulated 2-ounce shot that combines caffeine (about as much as one cup of coffee), select amino acids, antioxidants, B vitamins and herbs specially engineered for maximum hangover relief results. It is currently available nationwide in various markets.

The Hangover has earned nearly half a billion dollars worldwide since its theatrical release in 2009. The Hangover Part II, released earlier this year, has already surpassed the original with nearly $600 million in ticket sales worldwide. The DVD of The Hangover Part II is expected to be released this fall.

The Hangover recovery shots will be sold featuring the image of one of the film’s cast on each bottle. The Limited Edition shots will showcase Alan, Phil, Stu, Doug, Mr. Chow and even the tiger for movie memorabilia collectors as well as anyone suffering the effects of alcohol overconsumption. They will be available in retail at the end of August/early September.

There is not a convenience store or a liquor store that is not going to want to have a few boxes of this product on their counters. It’s the perfect marriage between these two companies,andquot; Adamson said. Hangover recovery shots are similar to energy shots, but are for hangover relief, the company said.andquot;It’s a great fit for stores that are selling alcohol at point of sale,andquot; he added.

andquot;We have been selling very well in convenience stores and retailers in the U.S., and now being the official licensed product for The Hangover makes it even better for our brand.andquot;Hangover Joe’s contains taurine, caffeine, green tea leaf extract, black pepper extract, goji berry concentrate and other natural ingredients. It does not prevent intoxication, the company said.

Posted By: Ashley Nicole 8/28/2011

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