Johnny Rockets, known as the restaurant where “the good times roll,” launches its Rockin’ Summer Sweepstakes,’ a consumer campaign that will award more than 800,000 prizes throughout the summer.
Participating Johnny Rockets’ restaurants will distribute redeemable game pieces to customers, beginning July 26. Customers are eligible to win five grand prizes of seven-night cruises provided by Royal Caribbean International on their new Allure of the Seas, which will share the title of the world’s largest and most innovative cruise ship when launched in November 2010. Other prizes include child admission tickets to LEGOLAND California Resort and classic Johnny Rockets’ menu favorites, including hamburgers, shakes, floats, sundaes and chili cheese fries.
“The Rockin’ Summer Sweepstakes’ makes it even more fun to visit Johnny Rockets as it rewards our guests with something free for every visit to one of our participating stores throughout the United States,” said John Fuller, CEO of Johnny Rockets. “Free Johnny Rockets food, destination resort prizes and a cruise on Royal Caribbean’s newest ship, Allure of the Seas, should deliver one of the best summers yet for Johnny Rockets fans.”
Johnny Rockets and RCI first joined forces when the Home of the Original Hamburger boarded the Voyager of the Seas, in 2000. Johnny Rockets restaurants are now found on ten Royal Caribbean cruise ships and will open the eleventh, when the Allure of the Seas sets sail, in November.
“With the popularity of Johnny Rockets on our cruise ships, it’s natural to bring the experience full-circle by inviting five lucky Johnny Rockets’ winners to sea,” said Betsy O’Rourke, senior vice president of marketing, Royal Caribbean International. “We’re pleased to grow our existing relationship with Johnny Rockets and give their land-based customers the chance to win a dream vacation on the most innovative ship to ever sail the seas.”
“This partnership is a wonderful way to reach families with children ages two to 12,” said Beth Chee, spokesperson for LEGOLAND California Resort. “Families who love the music and dancing at Johnny Rockets will certainly enjoy the fun and adventure offered at LEGOLAND California Resort.”
For more information about Johnny Rockets and the Rockin’ Summer Sweepstakes,’ visit www.johnnyrockets.com.