Disney at PMA Fresh Summit


disneyDisney Consumer Products Triples Sales of Disney-Branded Fruits and Vegetables and Showcases New Produce Selection at PMA Fresh Summit Convention & Expo.More than 3.1 Billion Servings of Disney-Branded Fruits and Vegetables Served.

Glendale, Calif. ” Kid-friendly and parent approved, Disney Consumer Products (DCP booth #783) will showcase its newest selection of “better for you” produce, lunch items, and snacks at the Produce Marketing Association’s (PMA) Fresh Summit Convention & Expo in New Orleans, La. Sales of Disney-branded fruits and vegetables have tripled over the last two years, and more than 3.1 billion servings of Disney-themed fruits and vegetables have been served in the U.S. since 2006. Grocery retailers have expanded distribution of Disney-branded produce, and licensees continue to introduce new products featuring beloved characters from Mickey Mouse and Disney Princess to Monsters University and Marvel Super Heroes.

Disney produce to be featured at PMA Fresh Summit include some of the following:

Marvel and Crunch Pak (Booth #403) team up for healthy snacking, with Marvel’s The Avengers and Spider-Man featured on custom designed packages of fresh sliced apples, shipping in spring 2014.

Monsters University-branded Flavorz by Crunch Pak (Booth #403) are apples infused with blue raspberry flavor for a shockingly refreshing taste. Disney Foodles offer delicious combinations of fruits, vegetables and other sides like dips, raisins, crackers or cheese in a fun, Mickey-shaped tray or Disney Princess carriage tray. Both are available at select grocers nationwide.

Posted by Elise Felicetta


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