Daphne’s Evolves Their Menu


As Daphne’s California Greek evolves their menu to showcase Mediterranean and Greek-flavored and nutritionally responsible selections that embody the California lifestyle, their distinctively light flatbread pizzas debut in their 57 restaurants this month. The four selections, Rustic Greek, Margherita, BBQ Chicken and Pepperoni have just become available at all Daphne’s; which can be found throughout Southern and Northern California and two locations each in Arizona and Colorado. The rectangular-shaped, fresh-ingredient personal pizzas retail for only $5.49 each.

“Not the typical cheesy, doughy and heavy pizzas we see served in the U.S.” said Daphne’s California Greek CEO, Bill Trefethen, “our selections are Mediterranean-styled, with fresh and wholesome ingredients atop a crispy signature flatbread. It’s not the kind of pizza that weighs you down, but nourishes with tantalizing flavors and keeps you feeling light and limitless. We are focused on offering menu items that support an active lifestyle.”

The selections include:

Rustic Greek: A signature flatbread pizza and savory tomato sauce topped with roma tomato slices, cucumbers, tabouli, mozzarella and feta cheeses, bell peppers, red onions and kalamata olives.

Margherita: A classically inspired flatbread pizza topped with basil pesto sauce, mozzarella cheese and roma tomato slices.

BBQ Chicken: Topped with a zesty BBQ sauce, mozzarella cheese, red onions and roasted chicken.

Pepperoni: Traditionally flavorful pepperoni slices, mozzarella cheese and savory tomato sauce on flatbread.

Daphne’s California Greek’s addition of healthy-styled pizzas are an unusual menu item seen in the fast causal restaurant category, yet hold great potential to whet the appetite of pizza-loving Americans. Approximately 93% of Americans eat at least one pizza per month. (Bolla Wines); approximately 3 billion pizzas are sold in the U.S. annually. (Blumenfeld and Associates) and Americans eat approximately 100 acres of pizza each day, or about 350 slices.

Daphne’s California Greek is the country’s largest chain of company-owned Greek and Mediterranean-inspired fast casual restaurants with 57 corporate or licensed locations throughout the western-half of the country. Established in 1991, the brand was bought by Wreath Equity LLC in August 2010 and re-positioned with brand ambassador, 10-time world surfing champion Kelly Slater, to communicate a new commitment to healthy California lifestyle. Daphne’s represents a new genre of food: Fresh California cuisine influenced by Greek and Mediterranean flavors and dishes. The extensive menu features the best selection of healthy ingredients including healthy fats, whole grains, grilled meats and seafood, as well as flavorful herbs and spices. The company strongly believes in responsible business practices and is committed to supporting its local communities.

Can you say delicious! We can!

Posted By: Ashley Nicole 8/12/2011

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