Curry Up Now, the nation’s largest and fastest growing Indian fast casual concept best known for its Tikka Masala Burritos and other innovative Indian eats, has launched its ‘Roll it Forward’ campaign in an effort to show gratitude for healthcare workers across the country and help those whose lives and jobs have been affected by the COVID-19 crisis.
The initiative, which will be offered at all 11 of Curry Up Now’s restaurants from coast-to-coast, invites guests to purchase $12 Donation Meals that Curry Up Now will match meal-for-meal. Guests can add any denomination of Donation Meals to their ‘cart’ – from one up to 100 or more – when ordering via the Curry Up Now app or website.
Beginning on May 6, Nurses Appreciation Day, Curry Up Now will match the number of Donation Meals collected and deliver them to local hospitals to feed healthcare workers on the front lines. Curry Up Now will continue to match and deliver Donation Meals on a regular basis to hospitals, recently unemployed or furloughed hospitality workers, those in homeless shelters, and others who have been affected by the COVID-19 crisis.
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