Bonchon Introduces New ‘Sweet Crunch’ Sauce


Bonchon, the world-famous restaurant chain known for its made-to-order Korean fried chicken, debuts a new flavor this week, the Sweet Crunch. This is the first new sauce offering in 17 years for Bonchon, a sweet part of the brand’s expansion across multiple markets in 2019 as they add 25 locations and enter new states including Washington, Tennessee, North Carolina, and New Mexico. The popular South Korean-born restaurant’s coast to coast expansion represents a 30% growth rate – making it one of the fastest growing restaurant chains in the U.S.

Bonchon guests will delight in the new Sweet Crunch saucy glaze with every sweet and savory bite. The subtle honey flavor makes the Sweet Crunch a perfect complement to Bonchon’s original fan-favorite sauces, Soy Garlic and Spicy.

“The introduction of Sweet Crunch comes at the perfect time as we expand across the country,” says Kevin Choi, Director of Operations for Bonchon. “The Bonchon restaurant experience is based on authentic, Korean cuisine and customer service. Our sauces, developed and handcrafted in Bonchon’s South Korean test kitchen, are made with carefully selected ingredients, ensuring that every bite is mouth-watering delicious!”

Founded in Busan, South Korea in 2002 by restauranteur Jinduk Seo, Bonchon’s double-fried crispy chicken uses only high-quality and authentic ingredients. The Sweet Crunch sauce is reminiscent of dakgangjeong — a Korean delicacy of sweet crispy fried chicken coated in sticky sauce. The fine-casual dining restaurant also features a full menu of Asian fusion cuisine and Korean specialties like kimchi, bulgogi, japchae, and more.

Bonchon debuted in the U.S. in 2006 in the New York area and quickly became one of the fastest growing restaurant chains around the world based on its proprietary sauces, signature fried chicken recipe and other authentic menu offerings.

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