Why do fast food brands experience growth during a recession? It’s not only about cost.
Domino’s claims same-store pizza sales were up 14% during the first two months of its second-quarter this year. With many people relying on grab-and-go or delivery until restaurants can operate at full capacity – and until they feel safe – fast-food chains are left analyzing this behavior. Leading advanced analytics platform Signals Analytics has recorded that during the pandemic consumer interest in foods that prevent obesity & weight management is down 19%, further proving that during economic hardships people are less likely to care about the quality and health benefits of their food.