Twice New Foundation Launches Re-purposing Event Supplies for Those In-Need

Twice New Foundation Founded by Event Industry Vets: Crystal Ortiz and Christina Rosenberg Re-purpose Excess Event and Hospitality Supplies to Benefit Those In-Need


Twice New Foundation Launch Event – Thursday, August 10th from 7PM-10PM

Land Yacht Studios
525 Venezia Ave, Venice, CA 90291
[email protected]

DJ Sets by Frankie C & The Klassics with a
live performance by Elan Artists
Hosted by Chef Alex Thomopoulos

Twice New foundation launched by event professionals Crystal Ortiz and Christina Rosenberg is an easy and seamless solution for matching perishable and non-perishable items from events and deliver to those in need. Twice New is making its debut on Thursday, August 10th from 7pm-10pm at Land Yacht Studios (525 Venezia Ave, Venice, CA). The launch event will serve as Twice News’ official introduction to the entertainment industry, giving a charitable alternative for event and hospitality professionals to turn their un-wanted goods into someone else’s treasure. The launch event will feature the musical stylings of Frankie C & The Klassics, Elan Artists, and hosted by Chef Alex Thomopoulos (Head Chef, Great White).

With decades of collective experience producing events all over the world, Christina Rosenberg and Crystal Ortiz were repeatedly confronted with the problem of extreme waste in the industry. Armed with their intimate knowledge of event production and their desire to make a difference came the inspiration for Twice New. Twice New aims to be an agent for change within the industry providing easy solutions for those involved to make more responsible decisions in disposing of food and other materials following their event or production while also serving hotels, restaurants, and other hospitality venues. Twice New will serve the Los Angeles and Orange County areas giving companies a better alternative to the usual disposal services as the fee and items donated are not only tax deductible but can also be easily re-purposed and useful for those in need.

“After all our years in the industry, Christina and I became frustrated with the amount of valuable items that were being tossed away by paid disposal services. As our search for a service like this with a donation component came up dry, we decided to start our own.” – Crystal Ortiz, co-founder of Twice New.

As hunger and homelessness is rising at an exponential level, the Good Samaritan Food Donation Act has enabled Twice New to also work with food donation in addition to supplies. “The Food Waste Reduction Alliance estimates that as much as 40 percent of the food prepared will never be consumed, yet an estimated 50 million Americans do not have access to enough food.” To help combat this statistic, one of Twice New’s flagship events will be a partnership with Cruisers Restaurant Group in Orange County, CA following their 3-year anniversary street fair. Twice New will be picking up all unused food following the event and donating it to The Orange County Rescue Mission.

About Twice New
Twice New is a change agent encouraging industry professionals to rethink the way they remove perishable and non-perishable items following an event, shoot or production. Twice New will arrive at completion to collect any unused or slightly used items and donate these items to people in need. Twice New provides a seamless platform that allows clients to make more socially conscientious and responsible choices.

Crystal Ortiz, has over a decade of experience producing large scale experiential events with Michael Kors, Gap, Ford, Chevrolet, Warner Brothers, ABC, Pandora and her work was seen at acclaimed conferences such as Coachella, SXSW, CES and NY Fashion Week. Christina Rosenberg has been working in events and production for over 9 years. She’s overseen numerous international touring productions and is currently serving on the board of multiple charities that aim to improve education and inspire creativity for disadvantaged and disenfranchised youth.

Twice New is a 501(c)(3) so all donations are completely tax deductible. For more information please visit or follow them on Instagram: @TwiceNewFoundation or on Facebook/TwiceNewFoundation.

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