The Garden Fresh Restaurant Corporation has undergone a brand refresh. The new branding will reflect the revitalization of its restaurants, which features the Sweet Tomatoes and Souplantation chains. New creative will go live in-store and in-market, via digital, social, and print at all 97 locations across nine states. The creative will highlight convenience, value, guiltless indulgence and the ability to customize each customers’ hand-picked dining experience.
“Garden Fresh is absolutely poised to begin a new era,” said Rosanne Ramos, Partner and Head of Client Relations. “We understand that Taste, Quality and Freshness are important to customers, but these aren’t differentiators within the category.”
Under the campaign concept, “Make it Better,” the refreshed creative will target moms through highlighting convenience, extensive dining options that cater to the different unique tastes of each family member, and the ability to spend more time with family – without breaking the bank.
“Our challenge – and our focus – is to creatively convey that each restaurant can consistently deliver the optimal balance of health, convenience and value to our target consumer – decision-making moms,” said Nick Platt, CEO and Chief Creative Officer. “The creative for the “Make It Better” campaign comes from utility, but doesn’t stop there – we’re reaching for an impactful brand refresh that drives door swings and keeps moms and families coming back again and again.”