the nation’s leading fire-grilled chicken restaurant chain, today announced the appointment of industry veteran Hector A. Muñoz as Chief Marketing Officer, effective December 3rd. Mr. Muñoz brings over 25 years of QSR experience and successful marketing leadership for some of the industry’s leading global brands. Mr. Munoz’s appointment comes on the heels of the addition of Jennifer Jaffe, El Pollo Loco’s first Chief People Officer, further strengthening the El Pollo Loco senior leadership team.
Mr. Muñoz was most recently Executive Vice President and Global Chief Marketing Officer at Church’s Chicken, where as a member of the Executive team, he led all global marketing efforts for both the Church’s Chicken and Texas Chicken brands, with leadership responsibilities for brand strategy and sales development. Under his leadership, Church’s Chicken recorded five consecutive quarters of positive global same store sales, the best performance of its kind in more than 10 years. Prior to Church’s, he spent six years as the U.S. Chief Marketing Officer for Popeyes Louisiana Kitchen, Inc., where he played a key role in achieving 24 consecutive quarters of positive same store sales. Mr. Muñoz also served as Vice President of Global Brand Image and New Concept Strategy for Burger King Corporation, where he held multiple positions over a 12 year period, and held marketing and advertising leadership roles for Long John Silver’s, Bruegger’s Bagels and Bozell Worldwide.