The Grilled Cheese Truck, a Trilogy Capital Group portfolio company, announced today that it has entered into an employment agreement with fast food industry veteran Al Hodges as Chief Executive Officer and President. Mr. Hodges will assume the position on completion of the company’s current round of financing. The announcement was made by Trilogy Chief Executive Officer A.J. Cervantes.
The Grilled Cheese Truck is being positioned as a national brand with a focus on grilled cheese products. The Grilled Cheese Truck intends to capitalize on its established brand through the rollout of gourmet food trucks, small-footprint retail, pop-ups, kiosks and food carts.
The Company’s business strategy includes the objective of becoming the largest operator in the gourmet food truck space. The Company is pursuing multiple sales channels while building market share in the gourmet food truck industry. The Company is targeting customers, social media followers and general media attention all attracted to The Grilled Cheese Truck’s established brand. The Company’s business strategy includes The Grilled Cheese Truck offerings in gourmet food trucks, small footprint retail, kiosks, food carts, stadiums, military bases, universities, casinos and related venues, festivals, motorsports, action sports, team sports, large outdoor events/concerts, large churches and schools. Management has extensive experience and success in managing rapid roll-ups in early stage, highly fragmented industries. The Company seeks to operate both company-owned and franchised The Grilled Cheese Truck operations with an emphasis on franchised rights to Veterans as part of its growth strategy.