A Shark Tank Success Brings Keto-Friendly Sweets to the Masses


Nui Foods, the creators of Keto Kookie, is making waves in the world of health-conscious eating, particularly amongst those who have ventured towards the ketogenic lifestyle. If you haven’t caught wind of it yet, the Keto diet (which has been established for decades, but has only recently gained popularity) is a high-fat, high protein driven diet, allowing its partakers to consume only very low amounts of carbohydrates and sugars. It has proven to be highly effective for many, and most importantly, has brought them a healthier lifestyle. Nui Foods has become a key element in this lifestyle change for many individuals by offering various keto-friendly snacks, including their extremely popular Keto Kookies.

The first inspiration for the Keto Kookie began with founder Juan Altamirano’s love of baking. Over the years, he has been consistently moving up the culinary ladder throughout Orange County. With his passion and for baking and necessary understanding of scientific ratios to create something delicious AND healthy, Juan has been able to research and develop the Keto Kookie recipe, and turn it into the successful product that it is today. Juan joined forces with the founders of Nui Foods (Kristoffer Quiaoit and Victor Macias), and first started the development of the Keto Kookie product line within the walls of East End Kitchens located at 4th Street Market in downtown Santa Ana, California.

Their team has accomplished quite a bit with the Keto Kookie, including an appearance on Shark Tank, taking their sales to the next level. Nui Foods sold over $1.7 million worth of cookies in 2018 alone. Most importantly though, Juan and his team consider their biggest success to be that they are consistently impacting people’s lives for the better through this health-conscious product.

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