LET MR. HOLMES BAKEHOUSE PAINT YOU A PICTURE: IT’S 2017. AMERICA CAN’T DECIDE WHETHER IT’S HEADED FOR A GLORIOUS FUTURE OR RIOTOUS END, AND YOUR NEWS FEED LOVES IT. ACTUALLY, NEWS LOVES IT. PERIOD. THEY CERTAINLY DIDN’T SEE THIS FUTURE WHEN THEY OPENED THEIR FIRST BAKEHOUSE IN SF IN 2014. IT WAS A SIMPLER TIME, WHEN PEOPLE WE’RE DIVIDED BY COFFEE OR TEA (OBVIOUSLY, COFFEE WON). MAYBE THEY SAW ALL THIS COMING. MAYBE WE WANTED TO HELP, AND THAT’S WHY WE OPENED UP LA IN OCT. 2016. THREE MONTHS AND A LIFETIME AGO. SO, NOW THEY’RE COMING TO THE OC AND WE’RE BRINGING FERRERO ROCHER CROISSANTS, THEY’RE BRINGING HOKKAIDO MILK DONUTS, AND THEY’RE BRING MR. HOLMES BAKEHOUSE TO UNION MARKET IN TUSTIN. NOT BECAUSE THEY’RE HERE TO SAVE THE WORLD, BECAUSE THERE’S A PORTOLA AROUND THE CORNER.
About Mr. Holmes Bakehouse
This is not actually an “About Us”. Well, in the sense that it’s not about the story of the company, some founder, a glorified prodigy, or anything of the sort. That’s because Mr. Holmes Bakehouse wasn’t created by any one person. Here’s the truth: Mr. Holmes Bakehouse is the culmination of dozens of innovative individuals tied together by a love affair with carbs and a disregard for tradition.
People disdain the notion of a dictatorship yet they all seem to gravitate toward narratives about the creative visionary and empires built by the impudent genius. Most of them have, at some point, worked restlessly for companies built on ideals that pander to a single ego. You work the fryer or populate that spreadsheet for years, hoping that one day you’ll be able to contribute one piece of the mountain of creativity you possess.
The problem with this version of reality is that it doesn’t work anymore. It’s counter-intuitive to creativity, growth, and ultimately, the product. So, they do things a little differently here. The product is their prodigy and the brand is their representative—they’re a company without a story. Here’s the social paradox: when they glorify an individual the result is group-think. Here’s another: when they emphasize the group they strengthen the concept of the individual. Said differently, by building a story-less company, we remove the ego of the person and enhance the ego of a team. Mr. Holmes Bakehouse isn’t placing a bet on a single person, they’re placing a bet on 50 of them. This means their obsession is investing in the person.
Lastly, the consequence of their ideology is an overwhelming flow of ideas that mutes the influence of tradition. Respectfully, they don’t really care what the industry declares to be the “right way.” Tradition can be valuable, but they’ve found that it has a propensity to hinder innovation. They question everything and use only what gives them the best results.
Mr. Holmes is an idea, a product, and a brand. Let’s not get crazy tho; this is just carbs.
For more information, visit www.mrholmesbakehouse.com.