VIBE Conference 2017

Vibe Conference February 2017
February 27, 2017 @ 7:30 am – March 1, 2017 @ 9:30 pm America/Los Angeles Timezone
Sheraton San Diego and Marina
1380 Harbor Island Dr
San Diego, CA 92101
Stephanie Ceccarelli - CM

VIBE Conference is coming to San Diego from February 27 – March 1. This conference will hold several sessions and workshops talking about how beverage executives and operators may improve their business strategies.  Celebrity mixologist and beverage expert Tony Abou-Ganim serves as the conference’s host.

Event Time:

February 27: Registration begins 12:00 p.m. Event ends at 9:30 p.m.

February 28: Registration begins at 7:30 a.m. Event ends at 9:30 p.m.

March 1: Registration begins at 7:30 a.m. Event ends at 6:30 p.m.

Events and Workshops include:

  • “The Bar of Tomorrow:” This panel will present several technology innovators creating apps, solutions and services that will help create new ways to grow your beer, wine and cocktail programs.
  • “Tell me What you Want, What you Really, Really Want:” Join Evan as he moderates a panel conversation of leading operators exploring what works and doesn’t, winewise, with Millennials and what eno-resonates with them while exploring wine list strategies to reap the benefits of this sizable and lucrative demographic.
  • “Get Your Day Part Groove on Track:” Hear from a panel of beverage industry experts about what it takes to continuously drive beverage revenue during key day parts, especially Happy Hour and Late Night. 
  • “Making Sense of Mezcal:” We’ll explore various types of agave used to make mezcal, how it differs from tequila, look at the traditional production methods and taste a few to reveal how, despite its reputation as a one-trick pony, mezcal offers a range of flavors.
  • “Connecting with Hispanic Consumers to Drive Growth:” We’ll quantify the Hispanic diners’ contribution to the restaurant industry; analyze the evolving beverage alcohol preferences; and, discuss how to leverage Hispanic insights to better connect with this increasingly affluent consumer.

Please visit for more information.

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