613 South Grand Avenue
Los Angeles, CA 90017
Dewar’s, The Museum of the American Cocktail (MOTAC), and Golden State of Cocktails present “King Cocktail in Story and Song: Dale DeGroff in Conversation with Philip Dobard,” a very special edition of Touring the Cocktail: MOTAC Los Angeles. The presentation will take place Wednesday, January 28 at 6:30 PM at Casey’s Irish Pub (613 S Grand Ave Los Angeles, CA, 90017).
Dale DeGroff is acentralfigurein the craft cocktail revolution of the last 25 years. Now he comes to Los Angeles for a very special edition of “Touring the Cocktail,” jointly presented by Dewar’s, The Museum of the American Cocktail (MOTAC), and Golden State of Cocktails, the premier annual celebration of California’s spirits and cocktail culture. Hear how Dale became “King Cocktail,” how he went from LA’s Hotel Bel-Air to New York’s Rainbow Room, why he and a group of like-minded craft cocktail pioneers established MOTAC, and colorful tales of events along the way.
Enjoy classic standards performed live by Dale and Philip and sip signature cocktails featuring Dewar’s True Scotch and prepared from recipes by MOTAC Advisory Board members Julian Cox, Josh Goldman, Michael Neff, and Lesley Jacobs Solmonson. Admission includes a selection of gourmet appetizers courtesy Casey’s Irish Pub.
Tickets are $40 for SoFAB-MOTAC, USBG, and Craft in America members, plus all Golden State of Cocktails attendees, $50 General Admission in advance, and $60 at the door (if available). Purchase in advance athttp://www.cocktailmuseum.org/events-and-seminars/king-cocktail.
SoFAB-MOTAC membership is available to all at http://sofabinstitute.org/membership.
ABOUT THE PRESENTERS
Master Mixologist Dale DeGroff, aka “King Cocktail,” developed his extraordinary techniques and talent tending bar at great establishments, most notably New York’s famous Rainbow Room, where in the ’80s he pioneered a gourmet approach to recreating the great classic cocktails. DeGroff has since been credited with reinventing the bartending profession, setting off a cocktail revival that continues to flourish. Winner of the James Beard Award for Wine & Spirits and author of The Essential Cocktail and The Craft of the Cocktail (Random House), DeGroff’s enormous influence in the bar world has spanned three decades. He is also a partner in the award-winning bar training program, Beverage Alcohol Resource (BAR) and founding president of The Museum of the American Cocktail. Saloon singing and storytelling is another passion of Dale’s. His popular presentation, ON THE TOWN: Bars, Speaks, & Legendary Saloons, has been performed in over two dozen cities around the world.
Philip Dobard is Vice President of the SoFAB Institute, home of The Museum of the American Cocktail, and plays an integral role in all its programs, directs the organization’s Los Angeles-based West Coast operations, publishesSoFAB Magazine, and produces Farm to Table International, the CULINARIA Query & Lecture Series, and Touring the Cocktail, a multi-city series of spirits education seminars. Under the SoFAB Media banner, he’s executive producing several web series, among them Drinking Heads, Eating Heads, Touring the Cocktail, and World Eats. He contributes to The Tasting Panel Magazine and frequently judges at food and drink competitions across the US. He completed graduate studies at UCLA, is an advisor to the Art Institute of California, Los Angeles, and serves on the Board of Golden State of Cocktails, an annual festival celebrating California’s spirits culture.
ABOUT THE MUSEUM OF THE AMERICAN COCKTAIL
The Museum of the American Cocktail (MOTAC), a division of the nonprofit SoFAB Institute, celebrates a singular cultural icon and develops its craft, field, and market through exhibits, programming, and a range of media. Founded by craft cocktail pioneer Dale DeGroff and a group of cocktail authorities and historians, MOTAC advances the profession and expands consumer knowledge of mixology while stressing the importance of responsible drinking. Though well-known for its New Orleans collection, reopening to the public September 2014 in a new building, MOTAC presents both consumer-focused and trade-oriented programs in Los Angeles, New Orleans, New York, and Washington, DC. MOTAC also works to boost career opportunities in the spirits industry and encourage greater participation by women and others under-represented in the field.