CuisineType : American
LSM-U™, “Local Store Marketing University™”, an educational program devised to enhance restaurant marketer’s ability to understand, create and implement local store marketing strategies to increase sales and awareness. LSM-U will debut Monday, August 29th with a two hour educational session beginning at 3:00 p.m. at the San Diego Convention Center as part of 2011 Western Foodservice & Hospitality Expo and the Ferdinand Metz Foodservice Forum. LSM-U will be lead by founder and restaurant marketing expert, Linda Duke, and will be followed by a networking reception at 5:00 p.m. A donation of $5 to benefit the California Restaurant Association Educational Foundation will be accepted at the door to support ProStart, an industry-driven high school culinary arts and hospitality management program. Making its debut at the Western Foodshow, LSM-U, Local Store Marketing University. A jam packed two hour powerful education session will give every attendee numerous ideas and practical applications to drive sales. Attendees who donate to CRAEF will receive an LSM-U guide book and participate in the first-ever LSM-U mixer following the session at 5:00 p.m.
“LSM-U is intended to be an educational series that will make its way across the country, with each state restaurant association, to provide education and scholarships and give restaurateurs, hospitality and foodservice marketers a way to continue their education, get ideas, and network with other restaurant marketers,” said Linda Duke.