Casa del Mar
1910 Ocean Way,
CuisineType : Other
In a market saturated with push marketing strategies it can be difficult to be heard. Content Marketing is one of the most powerful tools available to capture the attention of a customer, potential customer or sponsor.But what exactly is Content Marketing and how can you use it? In this session we will define what Content Marketing means and discuss ways that you can implement a strategy for your organization or event. From types of content to the methods of distribution, the presentation will showcase the most necessary ingredients for a successful content marketing recipe.
• Define and describe a content marketing strategy.
• Determine when content should be free (or not).
• Learn basic elements of crafting a content marketing plan and where to find content