The world’s leading raw food chef, Matthey Kenney, has a new hub for his burgeoning enterprise, at www.MatthewKenneyCuisine.com. The website, just launched by renowned branding and interactive agency IdeaWork Studios, showcases the Chef’s many endeavors, from which he’s earned a reputation for elevating raw food, both flavor-wise and visually.
“Matthew Kenney is the expert in raw food,” says IdeaWork Studios’ Founder and Chief Creative Officer, Jay Schwartz. “This site is incredibly substantial. It was built to solve business problems for the Chef and his growing empire, which includes his restaurants, education platform, TV shows, branded products, consulting services, and other arenas of innovation and information – it’s remarkably far-reaching.”
Now entering their fifteenth year, IdeaWork has crafted identities, developed brands and creative strategies, and implemented elements for some of the most esteemed names in fine dining. “It was our task to develop a site that reflects the unprocessed, clean ethos of the Matthew Kenney brand, aesthetically and functionally,” says Schwartz. The site, which runs on IdeaWork’s custom content management system, allows the Chef and his team to easily manage the wealth of information. It’s also responsive, so users have a strong mobile experience, a crucial component. “Matthey Kenney’s cuisine begets an unprocessed elegance, and this new site – in design and architecture – showcases this completely.”