California Avocado Commission Chef Video Recipe Contest July 15, 2011 9am to September 30, 2011 5pm [email protected] www.CaliforniaAvocado.com/Foodservice CAC developed a video recipe contest to challenge chefs in every foodservice segment to spotlight their best Fresh California Avocado recipes during peak season, and to give every new culinary media star a chance to perform 24/7 on the CAC Foodservice website. The contest runs from now until September 30, 2011. To enter, chefs must promotion the filmed preparation of their favorite Fresh California Avocado recipe in one of three categories —breakfast/brunch, entrée/side/salad, or hot application — on the California Avocado Commission YouTube website (www.youtube.com/CaliforniaAvocados), then send a completed entry form with the recipe and YouTube link to [email protected] Recipes will be evaluated on Flavor and Visual Appeal (50%), Menu Versatility (25%) and Video Quality/Recipe Demonstration (25%). The reward for the effort is a grand prize of $2,500 and three $500 first prizes for each menu promo-type. The Contest video, rules and regulations, as well as an entry form are promotioned on CaliforniaAvocado.com/Foodservice. 949-341-1955 for more information.