“Fresh Casual”: AccessPoint Group Knows the Next Hot Foodie Trend


“Fresh-casual” delivers on the hottest foodie trends in America – quick, trendy, healthy and of course, delicious. The Group is using their special definition to put the finishing touches on several, soon-to-be-announced, blockbuster restaurant concepts across the US.

“We can’t always make time for fresh food, but we also want to eat well,” said Tom Kelley, President, AccessPoint Group. “Our conceptual eateries will offer guests the best of both worlds – food truck style with guest-centric restaurant flair.”

Firm co-founders, Kelley and Charles Smith and their team, bring more than 125 years of top-shelf marketing work ranging from established, iconic brands like PepsiCo and Nabisco, and local favorites like LA’s famed Du-Par’s Restaurants, along with new, emerging entrepreneurs seeking to develop hospitality concepts.

“I love the idea of making our menus accessible for all,” McLeod said. “It’s a budget challenge for foodies today to find great food at a great price – ‘fresh-casual’ delivers.It’s all about perfect execution and the total guest experience – something we bring every day to leading independents and emerging growth chains.”

The Group’s expert team completes the 360-degree hospitality experience for each project including branding, marketing, design and interactive ground-up modeling to fit each community and clientele base.

Formed through a merger between AccessPointMedia Group, a leading interactive, web and design firm, and Concept Branding Group, a nationwide retail food and hospitality concept developer, lifestyle clients can now ensure a consistent and sustainable one-stop-shopping launching pad.

For more information and to start a conversation on getting your business better recognized, phone 619.259.0217 or visit:


Posted by Marcela Aguayo


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