Opening June 26, 2015 on 5th Street, 2nd Block: The Ice Cream Way is the `next generation’ of Ice Cream. It’s the way ice cream will be made for the next generation. Fresh, creamy, instant & made to order. Your ice cream is not made until you order it. Fresh & Creamy Ice Cream made right in front of your eyes. Just the way you order it. That’s the way the future of ice cream is going. And that’s The Ice Cream Way. It’s Fun. It’s Science. It’s Sweet. The Ice Cream Way uses Liquid Nitrogen at minus 321o F to make every scoop fresh in front of you. You choose the base, your flavors, your mix-ins & toppings … and they freeze it for you. It’s your designer Ice Cream your way. And that’s The Ice Cream Way.