William Rodriguez and Silvercrest Advertising



A valued and highly regarded provider of innovative media and marketing solutions to the franchise industry, William Rodriguez takes his expertise to the next level today when he is recognized as a Certified Franchise Executive (CFE) during the International Franchise Association (IFA) Convention in New Orleans.

The CFE designation is awarded to candidates who meet the requirements of a continuing education program and complete its rigorous course of study.

Rodriguez demonstrated his commitment to franchising by accruing 3500 total credits in the following three areas Experience (500), Participation (500) and Education Core (2500) and was the fastest person in the history of the program to receive his certification. Having completed all the requirements and been approved by the ICFE Board of Governors, Rodriguez receives his CFE designation today at the IFA Convention.

An advertising veteran, Rodriguez founded Silvercrest Advertising in 2011 to provide franchisors and franchisees with strategic media planning and buying services that leverage relationships with more than 11,000 publications across the country. Silvercrest also offers a proprietary Localized Media Automation Platform (LMap) that enables restaurant and other service business franchisees to customize newspaper FSIs, door hangers, direct mail pieces and other advertising tactics for their respective trade areas while adhering to franchisor guidelines and maintaining brand integrity.

Posted by Erica Schmucker