Wienerschnitzel, the world’s largest Hot Dog chain, is proud to announce that Northern California-based franchisee, Farouk Diab, is the recipient of Multi-Unit Franchisee Magazine’s 15th Annual Most Valuable Performer (MVP) Award in the ‘Spirit of Franchising category. Diab is one of only ten franchisees in the country to be honored with an MVP Award, which recognizes the best and brightest in the industry.
After immigrating to the United States from Israel in 1975, at the age of 18, Diab secured his first job in America working as a janitor at a Wienerschnitzel in San Jose, California. With a greater vision always in mind, and after working his way through every position in the restaurant, Diab took the steps to become a limited franchise owner. Today, with 17 locations and three in the pipeline, Diab attributes his success to the pursuit of excellence, self-discipline, and dedication to leading by example. With 2015 marking his 40th anniversary with Wienerschntzel, Diab has established himself as a leading franchisee; both in terms of units and operating several of the most profitable stores in the chain’s system of more than 325 restaurants. Diab’s goal moving forward is to open at least two units per year.
‘Speaking on behalf of the entire company, Wienerschnitzel is extremely proud of Farouk who has truly earned this well-deserved recognition as a power player and inspiration in the franchise world, said Dennis Tase, president and COO of Wienerschnitzel. ‘Over the years, Farouk has set many strong examples of effective leadership, empowering his associates and team members to thrive and has contributed greatly to the overall success of the brand.
‘In the presence of so many talented franchisees, I feel humbled and overwhelmed with gratititude to receive this recognition, said Diab. ‘I am forever grateful to Wienerschnitzel and the management team for providing me with a platform to grow and achieve my lifelong dream. It’s been an incredible 40 years and I’m proud to align myself with such a respectable company that has always treated its franchisees like family.
According to the judging committee, Diab was chosen as the recipient of the ‘Spirit of Franchising award, for exhibiting extraordinary and enduring performance, achieving stellar growth, and providing valuable community aid while successfully representing the Wienerschnitzel brand. Diab will receive this prestigious accolade at the largest gathering of multi-unit franchisees in the nation, the 15thAnnual Multi-Unit Franchising Conference, April 8-10th in Las Vegas.