To announce their new partnership with Harley-Davidson, Weber-Stephen Products LLC, the company that ignited the backyard grilling revolution more than 60 years ago, is kick-starting a burger competition that invites grillers to submit their best burger recipe for a chance to compete for the title of Weber’s Big Burger Battle Champion at the Sturgis Motorcycle Rally onAugust 3.
As Harley-Davidson’s Official Grill Partner for 2014, Weber Grills will stage the Big Burger Battle Championship during the Sturgis Motorcycle Rally-one of the world’s largest motorcycle events attended annually by hundreds of thousands of people. The new Weber Mobile Grill Academy will also be on site to allow consumers a first-hand look at Weber’s grills and accessories. Weber will also host three hands-on grilling classes for Harley Owners Group (HOG) members onAugust 6.
Weber’s Big Burger Battle challenges anyone, age 18 or older, to submit their recipe, along with a photo of their plated creation, atweber.com/contests/big-burger-
Three finalists will be hand-picked by Jamie Purviance, author of the newWeber’s Big Book of Burgers.Purviance is a national grilling expert, aNew York Timesbest selling cookbook author and James Beard Award Nominee. “I’ve written and tested hundreds of burger recipes-so I’m anxious to see what twists and spins people will put on their burgers that will make them stand out from the pack,” said Purviance.
The grand prize package includes a trophy, along with more than $5,000 in prizes, including a top-of-the line Weber Summit S-670 gas grill, grilling accessories, the new Weber’s Big Book of Burgers, and a $500 Harley-Davidsonâ„¢ gift card. The three finalists will receive all-expense paid trips to the 74thannual Sturgis Motorcycle Rally to compete in the Big Burger Battle.
Posted by Meghan Ogilvie