Sprinkles Cupcakes to Open 34 Locations in the Middle East


Hollywood’s favorite cupcakes are heading to the Middle East this year following the signing of a franchise agreement between Sprinkles Cupcakes and M.H. Alshaya Co. This partnership will expand the Sprinkles brand into ten countries across the region, including Egypt, Kuwait, Lebanon, and Qatar.

Based in Beverly Hills, Sprinkles Cupcakes launched in 2005 as the first cupcakes-only bakery and is widely recognized as the originator of gourmet cupcake trend. The brand has expanded and now operates out of ten markets in the United States.

Baked fresh daily, Sprinkles are handcrafted from the finest ingredients, including sweet cream butter, bittersweet Belgian chocolate, pure Madagascar Bourbon vanilla, fresh bananas and carrots, real strawberries and natural citrus zests.Flavors range from the expected vanilla and dark chocolate to the exotic chai latte and ginger lemon.Seasonal specials rotate throughout the year so cupcake enthusiasts can look forward to flavors like key lime, cherry and lemon blueberry during the summer while warming up in the winter with s’more and chocolate peppermint.Red velvet is Sprinkles’ most iconic flavor and is available daily, outselling all other flavors in its current bakeries.

Commenting on the partnership, Candace Nelson, founder of Sprinkles Cupcakes said:”Our cupcakes are a sophisticated update on an American classic and have developed a strong international fan base among overseas visitors.We are delighted that we can satisfy that demand by expanding out of the US through our partnership with Alshaya.Our brand is all about outstanding taste and quality and we are confident that Alshaya can deliver that promise to consumers in the Middle East.”

The first location in the Middle East, located in Kuwait, will open in December 2012.

Posted by Markus Micheaels