Praim Group to Launch All-Natural Limited Edition Where’s Waldo? Chocolate Bars


PRAIM Group, a food licensing, marketing and distribution company, today announced its agreement to create and distribute a line of all-naturalchocolate bars featuring Where’s Waldo?

PRAIM Group will introduce four unique limited edition collectible designs that include two “everyday” and two “holiday” SKUs. All bars are milk chocolate, 3.5 ounces, kosher and all-natural. The MSRP is $1.99 to $2.49. The packaging will feature Where’s Waldo? scenes including Land of Waldos,’and Cake Factory’ allowing consumers to enjoy their delicious chocolate while also searching for Waldo. Can you find Waldo? Consumers can log onto to find solutions to the limited edition collectible wrappers.

First published in 1987, Where’s Waldo? is a global publishing phenomenon with more than 58 million books sold worldwide. The series is published in more than 38 countries and has been translated into over 30 languages.

Posted by Paula Votendahl