No More Crafts for Colicchio


Chef and restaurant owner Tom Colicchio said he will not give any more restaurants the Craft name, because he doesn’t want people to think of his restaurants as a chain. “I don’t see opening more Crafts in New York City or anywhere else in the U.S.,” said Colicchio, whose restaurants include Craftbar and Craftsteak. “The assumption is that it’s a chain, and that dilutes the brand.”

Via Crain’s New York Business

Posted 10/29/10