Morton’s The Steakhouse and the Mondavi Families Join Forces for the Largest Wine Dinner in Celebration of a Legendary Blend

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Morton’s The Steakhouse and the entire third and fourth generations of Napa Valley’s famed Mondavi family have joined forces for a nationwide wine dinner and charity auction on October 7, 2010 at the Charles Krug Winery Carriage House in Napa Valley to benefit the Make-A-Wish Foundation.

This gathering, the first of its kind in Mondavi family history, will celebrate the Mondavi family’s more than 90 years in growing and crafting wine and will be broadcast simultaneously to 53 Morton’s The Steakhouse private dining rooms via a state-of-the-art satellite broadcast technology. Tylor Field III, vice president of wine and spirits for Morton’s, has collaborated with three generations of the Mondavi family representing Charles Krug Winery, Folio Fine Wine Partners and Continuum Estate, assisted by corporate sponsor Chase Bank, on this first-of-its-kind dinner, a culmination of the “Prime Events at Morton’s” series. The evening’s esteemed hosts will include Michael Mondavi of Folio Fine Wine Partners, Tim Mondavi and Marcia Mondavi Borger of Continuum Estate, and Peter Mondavi, Sr., Peter Mondavi, Jr. and Marc Mondavi of Charles Krug Winery.

The event will kick off an online auction of the first-ever red wine produced by the extended Mondavi family – a rare 27-liter bottling called Siamo Insieme, which translates as “We are together” in Italian. The Mondavi family has collaborated to produce this large format bottle (called a primat); a unique blend of Napa Valley grown Cabernet Sauvignon, Merlot, Cabernet Franc and Petit Verdot, produced and blended by the second and third generation of the Mondavi family especially for this event. This bottle will be auctioned online on Hart Davis Hart Wine Co.’s website October 7, 2010 through October 30, 2010, with all of the proceeds benefiting the Make-A-Wish Foundation.

By utilizing Velocity technology available in Morton’s private dining rooms, guests in 53 Morton’s locations will be served the exact same menu and wine as guests at the Charles Krug Carriage House in Napa Valley. Each private dining room is equipped with 1080i high-definition programming, a nine-foot screen and theater-quality surround sound. This technology will allow guests around the country to feel as if they are in Napa Valley, making it possible for almost 2,400 people to enjoy this groundbreaking event.

Morton’s The Steakhouse in Santa Ana and Anaheim will hold their event at 5 P.M. PDT. Morton’s guests will be invited to bid in a silent auction for a three-pack of premium wines from Charles Krug Winery, Continuum Estate and Folio Fine Wine Partners, with proceeds to benefit the Make-A-Wish Foundation.

Tickets for this exclusive event are $175 per person. Guests who would like to attend the “Morton’s and the Mondavi Families: Celebrating the Legendary Blend” wine dinner are invited to book online at http://www.mortons.com/celebratingthelegendaryblend or your local Morton’s restaurant. Sponsors of this event include Chase Bank, Hart Davis Hart Wine Co. and Riedel Glassware.

Posted on 8/26/10.