Mars Chocolate North America announced M&M’S Brand will return to the Super Bowl on February 3, 2013, with an all-new 30-second commercial during the first quarter. Last year during The Big Game,’ M&M’S introduced the world to the original spokescandy — Ms. Brown – via a hilarious 30-second commercial co-staring fan-favorite spokescandy, Red. The spot scored with critics and fans alike, topping several “best of” lists, including YouTube’s Ad Blitz.
“We’re excited to be back on the world’s biggest stage,” said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. “The introduction of Ms. Brown will be a tough act to follow, so we’re planning to tap our colorful characters, as well as our irresistible chocolate to infuse some fun into the Super Bowl.”
posted by Tiffany Haslacker