Today, May 23, McDonald’s will be holding its annual shareholders’ meeting in Chicago. Up for a vote is a resolution demanding the corporation stop substituting PR for genuine change – namely ending its marketing to kids – when it comes to its staggering impact on public health.
McDonald’s strategies to lure in kids share many a page from Big Tobacco’s playbook, especially in terms of targeting youth. Despite the Academy of Pediatrics and other experts noting that marketing to children under 8 is “inherently deceptive” and “wholly exploitative,” McDonald’s continues to advertise to kids at a critical stage in their development when they are most susceptible to advertising.
Posted by Paula Votendahl