Latte Art Championships at Coffee Fest San Diego


Coffee Fest Trade Shows is proud to present the newest and most exciting barista competition to be produced at any coffee event anywhere. Coffee Fest Latte Art Championships will debut its new set-up for the southwestern US at the San Diego Convention Center June 3, 4 & 5, 2011,when 64 baristi come together to compete in a revamped tournament style competition modeled after a real-life barista’s experience – pouring attractive lattes quickly and efficiently.”Along with other facelifts to the show, we have revamped the Latte Art contest to make it more competitive and watchable for the audience,” explains David Heilbrunn, Coffee Fest show manager. “Always a popular draw, now the Latte Art contest is even livelier and more compelling.”

Each cup will be judged based on five discrete criteria – aesthetic beauty, definition, color infusion, degree of difficulty and creativity and speed. Industry stalwarts, Matt Milletto of Barista Exchange, Sarah Allen, publisher of Barista Magazine and Chris Deferio, Coffee Institute and two-time winner of the Latte Art contest will perform judging duties.

Larger than life shots of each pour are projected to the audience who can judge for themselves. The most dexterous combination of technical expertise and artistic whimsy will earn the top prize of $2,500 with second place receiving $1,000and the third place victor takes home $500.

For more information about all the shows, go to

Posted on 04/15/11 by Allison