Colonel Harland Sanders’ commitment to helping others was legendary. In fact, many who knew him have said that he gave away much of his fortune to those in need. That’s why KFC started its Recipe for Hope program, which raises awareness, volunteerism and funds for hunger relief. Now through November 10, customers have an opportunity to donate $1 at KFC restaurants across the country to support the World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger. Last year alone, WFP reached more than 97 million people in 80 countries with food assistance.
This year, to raise additional funds and further celebrate the Colonel’s commitment to philanthropy, KFC will auction a number of historical artifacts that Colonel Sanders collected throughout his storied career. These items, which until recently were locked away in a secure underground storage facility in Louisville, Kentucky, are up for auction today through October 28 and will benefit Feeding America, the nation’s leading hunger relief organization, and the World Food Programme.
According to the World Food Programme, one in eight people go to bed hungry each night, and just $1 can feed four children for a day. In the U.S., there are about 49 million people who struggle with hunger, including 16 million children.
KFC has teamed up with Dallas-based Heritage Auctions, which notably sold one of Colonel Sanders’ famous white suits last June for $21,510, to help curate and auction items from the Colonel Sanders Collection. Items up for auction include a Senate proclamation given on the Colonel’s 90th birthday, the Colonel’s personal Boy Scout plaque, a key to the city of St. Louis, an invitation from President Jimmy Carter for the Colonel and Mrs. Sanders to attend a 1979 White House reception, and a rare Colonel Sanders weathervane from the 1960s.
Posted by Lauren Harrity 10/18/13