Gordon Ramsay’s First U.S. Restaurant to Offer Smartcellar, Incentient’s Wireless, iPad Wine Lists


In spring 2012, Michelin Star Chef Gordon Ramsay opens his brand-new Gordon Ramsay Steak at Las Vegas. The restaurant located in the heart of the picturesque Paris Las Vegas resort. As with Chef Ramsay’s U.K. restaurants already utilizing SmartCellar including Bread Street Kitchen; Maze; Maze Grill and Gordon Ramsay at Claridge’s, this newest hotspot will be his first U.S. restaurant to offer the easy-to-navigate, touch screen system developed by Incentient and delivered via an Apple iPadâ’ž¢. With SmartCellar, restaurant menus are brought to life for customers in a compelling, interactive format using proprietary software offering the opportunity for boundless content delivery and customization.

At Gordon Ramsay Steak, guests will be able to peruse the restaurant’s vast wine and spirits collection at the touch of a fingertip with SmartCellar.New functionalities including menus will be rolled out later in the year.The new restaurant will have 20 iPads.

“We congratulate Chef Ramsay on this most recent addition to his incomparable, worldwide restaurant empire,” says Patrick J. Martucci, chairman and CEO, Incentient. “Of course, we’re gratified by his continued satisfaction the SmartCellar system and pleased to see it debut in yet another Gordon Ramsay establishment.”

Added Ramsay, “There’s no better way to enrich our patrons’ visit to our restaurants than by offering the attractive, fully interactive and completely irresistible SmartCellar. Give them one of these iPads and they instantly become more knowledgeable about their selections and more engaged in their entire epicurean experience.” For more information about additional locations currently utilizing Incentient products, go towww.Incentient.com

Posted by Ann Chen