Global Foodservice Traffic Has Its Ups and Downs

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Global Foodservice Traffic Has ItsUps and Downs:Growth in Canada, Japan, and China; Declinesin Europe and Australia, Reports NPD

Global foodservice traffic in the first quarter of2012 reflected each geography’s mood and economy, according toThe NPD Group, a leading market research company.NPD’s foodservice market research finds that restaurant andfoodservice visits increased in the first quarter of the yearfor the more stable economies of Canada and China, and Japan’straffic continued to rebound in the aftermath of Great East Japan Earthquakeand Tsunami. Foodservice visits declined inAustralia and Europe where there is economic uncertainty.

The Canadianfoodservice market continues to lead the developed marketswith visits up percent in the quarter versus same quarteryear ago, according to NPD’s CREST,which tracks commercial foodservice usage in Australia, Canada, China, France,Germany, Italy, Japan, Spain, United Kingdom, and the UnitedStates. Chinese consumers continued to increase their use ofcommercial foodservice although controlled their spending byselecting combo meals and other deals. Japan, which postedseveral solid quarters before the earthquake and tsunami, isreturning to form with its second consecutive quarter oftraffic growth. France was the only European country experiencing traffic gains in the first quarter. Foodservicetraffic in Germany was flat in the quarter, following gainsin the preceding quarter, and traffic declined in Italy, Spain, and the United Kingdom.

posted by Tiffany Haslacker