With double-digit growth recorded each of the last eight years, export volumes of Provence rose to the United States are at an all-time high.
Exports of rose wine from the Provence region of France to the United States grew 62% in volume last year as compared to 2010. On value, rose exports for the 2010-2011 period increased at a rate of 49%, reaching a record high of 9.9 million euros. This is according to statistics reported by the French customs agency via Ubifrance, the French agency for export promotion.
These numbers confirm the continuation of an upward trend that began in 2003 and that has seen double-digit growth rates in each of the intervening years. Last year’s jump of 62% was the largest single increase in Provence rose export volumes in that eight-year period.
Provence rose’s growing popularity isn’t unique to the United States. French customs figures also show an upward trend in the volume of rose exported from Provence to countries such as Brazil and Russia.
“What we’re seeing in the U.S. market reflects a global trend,” said Julie Peterson of the Vins de Provence U.S. office. “Those who appreciate great wine and the Mediterranean lifestyle are turning to Provence rose for its versatility, food friendliness, and gold standard quality.”
Provence is France’s top producer of rose, contributing 38% of the nation’s AOC (Appellation d’Origine Contri´lee) roses. From a worldwide perspective, Provence is “the only wine region to devote 87% of its production to rose,” said Francois Millo, director of the Conseil Interprofessionnel des Vins de Provence.
Posted by Suzanna