El Pollo Loco Looks to the Side


For tasty new ways to enjoy El Pollo Loco’s fresh, natural citrus-marinated, flame-grilled chicken, the chain’s culinary experts looked to the side and found inspiration in three sensational new accompaniments. Beginning Monday, March 28, 2011, El Pollo Loco guests will see three new Premium Sides on the menu: Flame-Grilled Corn, Sweet Corn Cake and Sweet Potato Fries.

Available at all El Pollo Loco locations, the three new Premium Sides will be joined by two additional Premium Sides, BBQ Black Beans and Fresh Vegetables, and eight Classic Sides: rice, pinto beans, mashed potatoes, corn cobbettes, coleslaw, Loco side salad, French fries and macaroni & cheese.

El Pollo Loco’s new sides deliver sensational flavor. The Flame-Grilled Corn features sweet corn off the cob fire-roasted to perfection and gently seasoned with chipotle en adobo and a squeeze of lime. The Sweet Corn Cake is a delicately sweet melt-in-your-mouth corn cake with additional bits of corn baked in. El Pollo Loco’s new Sweet Potato Fries are crisp, light and crave-able, prepared from seasonally harvested sweet potatoes that are lightly coated to preserve their natural sweetness.

“Our new Premium Sides underscore El Pollo Loco’s commitment to flavor innovation and variety,” said Mark Hardison, vice president of marketing for El Pollo Loco, Inc. “Never before have we had such a robust selection of sides with 13 different choices. Creating your own special meal at El Pollo Loco has never been more fun or flavorful.”

As an additional incentive to try the new sides, beginning Monday, April 4 and scheduled to continue through Friday, June 24, 2011, El Pollo Loco will offer a FREE LARGE SIDE, Premium or Classic, with the purchase of any family meal.

Posted on 04/11/11 by Allison