Dunkin’ Brews Up Campaign Starring “Everday Joes”

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Dunkin’ Donuts has launched a national ad campaign featuring real-life fans who were selected during casting sessions late last year. The multichannel campaign uses the new tagline “What Are You Drinkin’? I’m Drinkin’ Dunkin’.”

Via MediaPost Communications/Marketing Daily

Posted 1/4/11 by L.